E-Commerce
This E-Commerce Acceleration Work Plan sets out a phased approach to fostering a thriving e-commerce ecosystem in the Cook Islands. E-commerce (trade using the internet) will help to grow and diversify our economy. The use of digital technology is transformative and helps us overcome the challenges in staying connected and being part of the economy. With a narrow economic base it has been a challenge to pursue diversification. The digital economy provides an opportunity to expand business opportunities.
This Work Plan charts the steps required to develop an ecosystem that nurtures innovation and empowers local businesses and entrepreneurs to take advantage of digital opportunities. It outlines a clear strategy for modernising business laws for e-commerce, strengthening the cashless payments system, enhancing digital literacy, and supporting more businesses and citizens to buy and sell online – both at home and abroad.
This work was led by the Ministry of Finance & Economic Management, with important engagement with the Ministry of Foreign Affairs & Immigration, the Business Trade & Investment Board, Cook Islands Customs Service, the Ministry of Internal Affairs, Crown Law Cook Islands, the Financial Supervisory Commission, the Office of the Prime Minister, the Competition and Regulatory Authority and Cook Islands Tourism. The team also extends its gratitude to the more than 120 enterprises, firms and individuals who shared their insights, perspectives and experience for the development of this Cook Islands E-Commerce Work Plan.
TradeWorthy authored the Work Plan. TradeWorthy are trusted advisers on matters such as trade strategy, trade negotiations, e-commerce and digital trade trade-worthy.com.
This E-commerce Acceleration Work Plan was commissioned as a consultancy report at the initiative of the Government of the Cook Islands. While this strategy draws on the United Nations Conference on Trade and Development (UNCTAD) eTrade for All methodology, UNCTAD has not been involved in conducting this report. The contents of this publication are the sole responsibility of the Government of the Cook Islands.
The Work Plan is an evolution from the Pacific Regional E Commerce Strategy and Roadmap, which was introduced by the Pacific Islands Forum Secretariat in 2021. For information on the Pacific Regional E-commerce Strategy and Roadmap and the Pacific E-commerce initiative go to forumsec.org.
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This work was funded by PACERPLUS and led by the Ministry of Finance & Economic Management, with important engagement with the Ministry of Foreign Affairs & Immigration, the Business Trade & Investment Board, Cook Islands Customs Service, the Ministry of Internal Affairs, Crown Law Cook Islands, the Financial Supervisory Commission, the Office of the Prime Minister, the Competition and Regulatory Authority and Cook Islands Tourism. The team also extends its gratitude to the more than 120 enterprises, firms and individuals who shared their insights, perspectives and experience for the development of this Cook Islands E-Commerce Work Plan.
Digital and Financial Literacy in the Cook Islands
The UNCDF and the Digital Finance Literacy Survey present a comprehensive report on digital and financial literacy in the Cook Islands, offering insights critical to shaping inclusive development and economic empowerment. This assessment serves as a key step in understanding the current capabilities, challenges, and opportunities faced by individuals and communities in accessing and using digital and financial services.
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Key Highlights:
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The report evaluates digital and financial competencies across diverse demographics, identifying significant gaps that must be addressed to enhance participation in the evolving digital economy.
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It underscores the importance of trust, awareness, and user experience in shaping adoption of digital financial services.
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Findings provide evidence-based guidance for policy development, capacity-building programs, and targeted initiatives aimed at increasing digital and financial inclusion.
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The study emphasizes collaboration between government, financial institutions, and development partners to foster equitable access to technology and finance.
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This report forms part of a broader commitment to empowering individuals through knowledge, supporting the Cook Islands’ journey towards a digitally inclusive and financially resilient society.
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To explore the full findings and recommendations, please click here to access the full report
