Cook Islands Tourism - Destination Development Initiative

Destination Development initiatives are designed to enhance the Cook Islands Tourism product with a primary focus on event development and tourism related infrastructure. Destination Development will also encourage tourism related educational, hospitality, environmental and cultural initiatives.

The Cook Islands Tourism Corporation Destination Development Committee seeks expressions of interest from interested parties to submit proposals to the following areas:

  • Event Development
  • Tourism Related Infrastructure
  • Tourism Education and Training

Proposals will be assessed where applicable on the strength of a business and project delivery / management plan. Emphasis is placed on a projects return on investment (ROI) calculated by increased visitor arrivals, improved length of stay and increased related spend, and enhanced and expanded visitor experiences. Proposals will be further assessed by their appeal, engagement of the community, partner resourcing, delivery team expertise and experience, and future sustainability.

It is also imperative that these proposals tie in with existing Cook Islands Tourism marketing strategies.

The Destination Development Strategy and related initiatives are supported by Tranche 2 of Tourism Sector Support from NZAID.

For copies of the following documents:

  • Cook Islands Destination Development Strategy
  • Expression of Interest Guide - Event Development
  • Expression of Interest Guide - Tourism Related Infrastructure
  • Expression of Interest Guide - Tourism Education and Training
  • Submission Template

Please see Cook Islands Tourism Destination Development Initiative website or contact

Metua Vaiimene
Director of Destination Development
Cook Islands Tourism Corporation